In September 2008, Sheikh Mansour bought Manchester City FC and outlined his vision of creating a sustainable and successful football club with the fans at its heart. Following substantial investment in players, Manchester City won the Premier League for the first time in 44 years and provided a platform to raise the profile of the club further. Off the pitch, City’s new youth development and first team training centre – the City Football Academy (CFA) was opened in 2014.

BACKGROUND

F3 was appointed as the Contract Caterer at the Etihad Stadium in 2013. As part of the contract, Manchester City agreed to a significant investment on upgrading, and in some cases creating, the catering infrastructure following consultation with F3 to provide a standard of catering not seen in any stadium within the UK. The intention being to increase supporter satisfaction, diversify the product range and increase average spend per supporter. Leading into the 2015/16 season, Manchester City opened their newly expanded South Stand with an additional 6,000 seats in the public area and a new hospitality lounge; Legends, with a capacity for 400 match day covers. This followed detailed consultation with F3 regarding kiosk and kitchen design, the look and feel of hospitality areas and operational requirements in order to reach the highest echelons of stadium catering.

RESULTS

Media Choice Winner 2016  Matchday Hosp Large Winner 2016  Overall Matchday Bronze 2016

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